We Scale FinTechs Faster
Cut CAC, boost sales, and unlock
high-value deals through
Paid Ads & Outbound
Scaling FinTech isn’t about spending more. After analyzing 1,000+ FinTech growth strategies, we’ve uncovered the key revenue blockers stopping companies from scaling. We solve them—fast.
Why FinTech leaders trust ScalingFinTech
Hours of GTM Strategy Analysis
Revenue Unlocked for FinTechs
Years of Combined Marketing Experience
Ad Spend & GTM Execution Reviewed
Strategy → Pilot → Scale
A strategic outcome delivered in 3 stages
Strategy
We start with a strategic assessment to map your fastest path to hitting targets, highlighting quick wins and resource optimization opportunities.
Pilot
We execute a focused 90-day pilot on the highest-leverage channels to prove ROI fast. This is low-risk, high-impact, and designed to build trust and momentum.
Scale
Every quarter, we re-audit your GTM strategy to adapt to shifting markets, competitors, and buyer behavior, and scale what’s working across outbound and paid.
Explore Our Tailored Strategies
How We Delivered Clients On Linkedln/Google Ads & Outbound
CFO ABM Video
Series
Targeted 500+ CFOs at $100M+ companies with 4-part video sequence on multi-currency expense optimization → 4.2% CTR, 38 demo requests (76% cheaper CAC than industry average)
Finance Team Vertical Targeting
Created custom audience of 1,200 finance leaders using 6sense intent data + industry segmentation → Conversation Ads with personalized integration messaging yielded 62 SQLs in 45 days
LinkedIn + Outbound Sequence
Warmed 750 CFOs with thought leadership content on LinkedIn before SDR outreach → 37% response rate (vs 8% industry avg), reduced sales cycle by 41 days
Geo-Personalized Sponsored Content
Dynamic localization for LATAM finance executives showing currency-specific use cases → 3.8x higher engagement than global messaging, 41 qualified meetings
Surround-Sound ABM Strategy
Synchronized LinkedIn ads to 180 target accounts simultaneously with Google Display retargeting and personalized SDR sequences → 14.7% conversion to meeting (3.8x industry benchmark)
In-Market + Custom Intent Layering
Combined finance software in-market segments with custom intent keywords for CFOs researching expense solutions → 4.3% conversion rate, 62% lower CPA than traditional targeting
RLSA + Competitor Brand Conquesting
Created sophisticated RLSA audiences of site visitors who viewed competitor comparison pages → Bid adjustments on competitor terms yielded 28 enterprise conversions at 41% lower cost
YouTube Sequential Remarketing
Developed 3-stage video sequence for finance leaders (problem → solution → case study) based on previous engagement → 72% completion rate, 19 direct enterprise demo requests
Performance Max + CRM Integration
Fed first-party data from Salesforce into Performance Max campaigns with sophisticated value rules → Generated 47 high-value leads from previously untapped segments at 37% lower CAC
Discovery Campaign Expansion Strategy
Tested 17 dynamic headline variations against 4 audience segments using automated bidding → Scaled from 12 to 93 MQLs monthly while maintaining quality score above 8/10
Intent-Triggered Executive Sequence
Monitored 6sense + G2 intent signals to activate personalized CFO outreach sequences → 43% meeting acceptance rate with precision timing of outreach during evaluation phase
Direct Mail + Digital Surround
Sent customized “Finance Team ROI Kit” ($150 value) to 85 target accounts with synchronized email, LinkedIn, and SDR sequences → 34 meetings booked (40% conversion rate)
Reverse IP + Website Behavior Targeting
Used Clearbit + Hubspot to identify anonymous website visitors exploring enterprise pages → Personalized outreach based on specific content consumption yielded 22 enterprise opportunities
Tier-1 ABM Gift Strategy
Delivered personalized regional gift boxes ($250) to 50 target CFOs along with case study specific to their industry → 27 meetings scheduled (54% conversion), 11 opportunities created
Event-Triggered Sequential Outreach
Created multi-touch campaign triggered by webinar attendance with tailored follow-up based on engagement level → 19 new pipeline opportunities, 3.2x higher conversion than standard outreach
Want to see how this works for your FinTech?
Recent Results
What Our Tactics
Delivered Last Quarter
Digital Lending – Product Launch Trigger
Targeted SMEs launching 10+ new SKUs in 60 days
Result: 40 qualified meetings in 66 days | €3.1M in loan pipeline
Treasury Automation – Hiring Surge Filter
Filtered CFOs at companies posting 5+ finance roles
Result: 18.6% open-to-call | 3 deals closed in 4 weeks
BaaS Platform – Intent-Based Outbound
Tracked searches for “business credit” + LinkedIn signal
Result: 12.9% reply rate | CAC cut by 47% in 6 weeks
Supply Chain FinTech – LinkedIn Warm Sequence
Video funnel + retargeting campaign on warm intent
Result: 22 calls booked from €160 ad spend | €800K in forecasted volume
Payments Infra – Cold to Closed Funnel
Outbound to finance leads at growing marketplaces
Result: 11 meetings in 10 days | 2 deals closed | CAC: €124
We tailor the system to your segment, goals, and CAC target — then scale it with precision.
15 Data-Driven Campaigns for CFOs
Our targeted multi-channel campaigns for finance executives delivered personalized messaging that achieved 3-4x higher engagement, 76% lower acquisition costs, and 14%+ conversion rates for enterprise opportunities.
CFO ABM Video Series
- Targeted 500+ CFOs at $100M+ companies with 4-part video sequence on multi-currency expense optimization → 4.2% CTR, 38 demo requests (76% cheaper CAC than industry average)
Finance Team Vertical Targeting
- Created custom audience of 1,200 finance leaders using 6sense intent data + industry segmentation → Conversation Ads with personalized integration messaging yielded 62 SQLs in 45 days
LinkedIn + Outbound Sequence
Warmed 750 CFOs with thought leadership content on LinkedIn before SDR outreach → 37% response rate (vs 8% industry avg), reduced sales cycle by 41 days
Geo-Personalized Sponsored Content
- Dynamic localization for LATAM finance executives showing currency-specific use cases → 3.8x higher engagement than global messaging, 41 qualified meetings
Surround-Sound ABM Strategy
- Synchronized LinkedIn ads to 180 target accounts simultaneously with Google Display retargeting and personalized SDR sequences → 14.7% conversion to meeting (3.8x industry benchmark)
In-Market + Custom Intent Layering
- Combined finance software in-market segments with custom intent keywords for CFOs researching expense solutions → 4.3% conversion rate, 62% lower CPA than traditional targeting
RLSA + Competitor Brand Conquesting
- Created sophisticated RLSA audiences of site visitors who viewed competitor comparison pages → Bid adjustments on competitor terms yielded 28 enterprise conversions at 41% lower cost
5-STEP PROCESS
Proven FinTech growth system
Our approach helps you scale efficiently by maximizing ROI, improving conversions, and turning high-intent prospects into long-term customers.
Step 1
GTM Strategy & Positioning
Nail messaging for enterprise & SME buyers—without silent deal-killers.
Step 2
Outbound & Paid Acquisition Execution
Align outbound & paid ads to scale SME signups or land enterprise deals faster.
Step 3
Sales Acceleration & Conversion Optimization
Shorten sales cycles & fix revenue leaks that slow growth and increase CAC.
Step 4
Scaling Profitably & Cutting CAC
Expand market share without increasing ad spend or relying on discounts.
Step 5
Continuous Optimization & Competitive Domination
Stay ahead with ongoing testing, data-driven refinement & market insights.
Want to see how this works for your FinTech?
KEY GTM GROWTH ROADBLOCKS
We’ve examined over 1,000 FinTech GTM strategies and found why most firms struggle to scale
Enterprise Deals Stall Before They Start
72% of FinTechs lose deals before procurement even reviews them.
SME Adoption is Stuck
42% of SMEs reject finance automation due to hidden adoption blockers.
Go-to-Market Execution is Broken
Paid ads & outbound burn budgets without high-intent buyers.
Sales Cycles Are Too Slow
Silent GTM killers extend deal velocity by 3-6 months.
Inside the Playbook: High-Converting Campaigns for Finance Leaders
Case Studies
We only partner with a few FinTech firms per quarter
Apply now to ensure top-tier execution—we limit engagements per FinTech segment. If you qualify, we’ll map out how to scale faster, cut acquisition costs, and unlock new revenue without wasted budget or stalled deals.
