Scaling Cross-Border & Alternative Payments in 2025

50+ High-Intent Business Signups in 90 Days – While Cutting CAC by 50%

We help cross-border & alternative payment providers generate at least 50 high-intent business signups in 90 days, while reducing CAC by up to 50%.

These hidden deal-killers are blocking revenue, increasing churn risk, and making enterprise adoption painfully slow.

The firms fixing this now are unlocking faster compliance approvals, driving real transaction volume, and replacing legacy banking relationships.
Those who wait? They’ll lose pipeline momentum while competitors cement their position in the global payments space.

We spent 1,000+ hours analyzing 200+ cross-border & alternative payment GTM strategies, and here’s what we uncovered about accelerating enterprise adoption, reducing compliance bottlenecks, and increasing transaction volume.

The 5 Biggest GTM Deal-Killers in Cross-Border Payments

Most CBPI providers lose enterprise deals due to untracked bottlenecks in compliance, treasury approvals, and onboarding friction.

74% of Enterprise Deals Stall Due to Banking & Compliance Delays

❌ Not because of cost.
❌ Not because of demand.
✅ Because finance teams discover misalignment in settlement speeds, FX rates, and banking compliance, too late in the process.

📌 Solution: The fastest-growing firms fix this by targeting enterprise buyers with pre-cleared banking relationships, cutting delays by 47% and doubling go-live rates.

63% of Enterprise Clients Sign but Never Move Real Payment Volume

❌ Not because of onboarding issues.
❌ Not because of product fit.
✅ Because treasury teams stay locked into existing workflows, making CBPI a backup, not the primary payment rail.

📌 Solution: High-converting firms reposition CBPI as the primary payment rail, tripling payment volume per enterprise client in 90 days.

58% of Clients Sign but Still Use Legacy Banking Partners

❌ Not because of pricing.
❌ Not because of product limitations.
✅ Because switching feels too risky, finance teams hesitate to migrate core payment flows.

📌 Solution: Winning CBPI providers realign their GTM strategy to reduce finance team objections, shifting volume away from legacy rails.

Procurement & Treasury Bottlenecks Kill Enterprise Adoption

❌ Finance teams hesitate to switch until they see volume from other customers.
❌ Investment committees slow-roll approvals for months.
✅ Winning firms reposition CBPI as a must-have, not just an alternative, accelerating enterprise adoption by 2.9X.

📌 Solution: CBPI firms that proactively address treasury & procurement concerns see 6X higher enterprise activation rates.

Post-Signing Activation Fails → Revenue Stalls

❌ Clients integrate but don’t move significant payment volume.
❌ Treasury teams delay migration of core flows, keeping CBPI usage low.

✅ Winning firms target finance teams under pressure to cut FX & settlement costs, tripling enterprise payment volume in 90 days.

Book a Private CBPI GTM Strategy Call

Top-performing firms are already fixing these deal-killers. Are you?

We only offer this to a few firms per quarter to avoid conflicts of interest. If you're serious about scaling enterprise adoption, this is your chance to gain a first-mover advantage.

What You’ll Get from This Call

How Leading CBPI Providers Scale Faster & Reduce CAC

The firms acquiring enterprise clients & scaling payment volume fastest are NOT:

They ARE:

Example: One Payment Orchestrator we worked with:
✔️ Fixed their GTM strategy & booked 3X more SME merchant signups in 60 days.
✔️ Optimized their outbound funnel, reducing ad waste by 40% while increasing qualified leads.
✔️ Refined onboarding & activation, tripling active transaction volume in just 90 days.

CASE STUDY

How a Cross-Border Payment Provider 3X’d Enterprise Payment Volume in 90 Days

The challenge

A fast-growing Cross-Border & Alternative Payments Provider was struggling to convert enterprise signups into high-volume payment clients. Despite a strong demand for faster, lower-cost global transactions, their enterprise adoption stalled due to major GTM blockers:

The real problem?
This CBPI provider had a pipeline full of enterprise signups but couldn’t convert them into high-usage clients, blocking revenue growth.

The fix?
We optimized their buyer targeting, enterprise onboarding, and treasury team engagement to eliminate friction and accelerate volume migration.

100+ High-Intent Merchant Signups in 90 Days

The fix?

After a GTM audit, we identified five major deal-killers and deployed a precision-targeted acquisition & activation strategy that fixed onboarding friction, reduced compliance bottlenecks, and ensured clients transitioned payment volume faster.

This CBPI provider restructured their pipeline with these key plays:

Fixing Buyer Targeting to Unlock High-Volume Enterprise Clients

Instead of selling to CFOs & CEOs, they shifted focus to treasury & procurement teams, the real decision-makers for payment migration.
Result: 2.9X higher conversion from signup to payment activation.

Eliminating Banking & Compliance Delays

Instead of waiting for enterprises to hit compliance roadblocks, they pre-positioned pre-approved banking relationships to remove risk concerns early.
Result: Enterprise implementation delays cut by 47%, doubling go-live rates.

Positioning CBPI as the Primary Payment Rail, Not a Backup

Instead of marketing cross-border payments as a “cost-saving” alternative, they reframed it as a compliance-first, cash flow optimization tool.
Result: 3X increase in enterprise payment volume per client.

Accelerating Treasury Approvals by Fixing Procurement Objections

Instead of letting finance teams delay approvals, they built a risk-reduction GTM strategy addressing settlement reliability & FX compliance upfront.
Result: 6X higher enterprise activation rates, ensuring full migration from legacy rails.

Embedding Enterprise Onboarding to Drive Payment Volume Immediately

Instead of hoping clients transitioned volume post-signing, they used structured onboarding to eliminate delays and ensure rapid transaction growth.
Result: First 90-day payment volume 3X’d, accelerating long-term retention.

Result

First 90-day payment volume 3X’d, accelerating long-term retention.

The Impact

While most CBPI providers are stuck with enterprise signups that don’t convert, this firm now drives serious payment volume growth, without increasing acquisition spend.

Key Takeaways for CBPI & Alternative Payment Providers

This case proves that most CBPI deals don’t fail due to price, compliance, or product limitations, but because of misaligned sales strategies, procurement delays, and failed activation cycles.

Want to See the Full Breakdown?

We only offer this to a few firms per quarter to avoid conflicts of interest. If your enterprise adoption isn’t scaling, this is your chance to fix it before competitors do.

Get the proven GTM playbook CBPI firms are using right now.