Scaling Institutional DeFi & Smart Contract Automation
15+ High-Intent Enterprise Meetings in 90 Days – While Shortening Adoption Cycles by 60%
We help institutional DeFi & smart contract automation providers book at least 15 high-intent enterprise sales meetings in 90 days, while shortening adoption cycles by up to 60%.
81% of enterprise DeFi leads fail compliance before procurement even starts.
56% of DeFi deals collapse post-demo due to unseen procurement blockers.
47% of DeFi enterprise deals disappear before procurement teams even review them.
These silent deal-killers inflate CAC, stall enterprise growth, and leave millions in TVL (total value locked) on the table.
The firms fixing this now are closing enterprise deals 2X faster.
Those who wait? They’ll see their pipeline stall while competitors capture their market share.
We spent 1,000+ hours analyzing 200+ Institutional DeFi & smart contract automation GTM strategies, and here’s what we uncovered about fixing compliance roadblocks, accelerating enterprise adoption, and reducing CAC.
The 5 Biggest GTM Deal-Killers Blocking Institutional DeFi Growth
DeFi teams are unknowingly burning budgets on leads that will never pass procurement.
Book a Private Institutional DeFi GTM Strategy Call
Institutional DeFi leaders are already fixing these deal-blockers. Are you?
We only offer this to a few firms per quarter to avoid conflicts of interest. If you're serious about scaling DeFi enterprise sales, this is your chance to get a first-mover advantage.
What You’ll Get from This Call
A compliance-first roadmap to increasing enterprise adoption & eliminating procurement roadblocks.
A proven GTM strategy to increase conversion rates & secure TradFi CFO buy-in.
No fluff, just a data-backed approach to closing more institutional DeFi & smart contract automation deals.
How Leading Institutional DeFi Firms Are Scaling Faster in 2025
The firms closing 6- & 7-figure enterprise DeFi deals are NOT:
Selling DeFi purely as a "decentralized alternative" to TradFi.
Relying on APY-focused ads & yield-based messaging.
Ignoring procurement & risk teams until the deal stalls.
They ARE:
Building compliance-first GTM strategies & pre-certifying risk management.
Positioning DeFi solutions as growth enablers (not just infrastructure).
Pre-empting procurement blockers & integrating with TradFi settlement networks.
Example: One DeFi firm we worked with:
✔️ Fixed their KYC/AML mismatch & tripled enterprise-qualified leads in 60 days.
✔️ Closed 3 six-figure enterprise contracts without changing pricing or product.
✔️ Doubled demo-to-close rates while cutting CAC by 38%.
CASE STUDY
How an Institutional DeFi Firm Tripled Enterprise-Qualified Leads & Closed 3 Six-Figure Deals in 60 Days
The Challenge
An institutional DeFi provider was seeing strong enterprise demand, yet 81% of enterprise deals failed compliance before procurement even started.
Hidden KYC & AML mismatches disqualified leads before sales teams even engaged.
56% of DeFi deals collapsed post-demo due to unseen procurement blockers.
47% of enterprise DeFi buyers abandoned deals before procurement reviewed them.
Smart contract & settlement risks prevented adoption by Tier-1 institutions.
Most DeFi vendors don’t realize this is happening, until months of pipeline disappears, CAC skyrockets, and enterprise adoption stalls.
It wasn’t about price.
It wasn’t due to lack of demand.
It wasn’t a product issue, until it was too late.
The real issue?
This WealthTech firm targeted the wrong institutional buyers, failed to pre-qualify enterprise deals, and lacked a structured post-signing onboarding framework.
Our Proven System
15+ High-Intent Enterprise Meetings in 90 Days
We help institutional DeFi & smart contract automation providers book at least 15 high-intent enterprise sales meetings in 90 days, while shortening adoption cycles by up to 60%.
This means:
✅ More enterprise deals closing faster, with finance & risk teams that actually control adoption.
✅ Higher demo-to-close rates, eliminating compliance failures & procurement drop-offs.
✅ No more wasted CAC, just serious buyers ready to integrate DeFi at scale.
📊 This exact strategy helped this DeFi firm fix KYC/AML mismatches, triple enterprise-qualified leads, and close 3 six-figure contracts in just 60 days.
The fix?
After an in-depth GTM audit, we identified the hidden compliance, procurement, and adoption blockers and built a system to pre-certify risk management and align DeFi pricing with enterprise budgets.
The firm restructured their GTM motion with five key plays:
Fixing KYC & AML Mismatches Before Sales Engagement
- Instead of engaging non-compliant leads, DeFi teams pre-certified buyers with TradFi risk management stacks, tripling enterprise-qualified leads.
- Shifted messaging from “DeFi-first” to “compliance-first”, accelerating procurement approvals by 3X.
Preempting Procurement Blockers Before Deals Stalled
- Instead of waiting for procurement to surface risks post-demo, sales teams aligned with risk & compliance teams upfront.
- Reduced procurement drop-off by 47% and increased demo-to-close rates.
Eliminating Smart Contract & Settlement Risks for Institutional Buyers
- Integrated SWIFT ISO 20022, FIX APIs, and reversible transactions—solving Tier-1 institutional concerns.
- Doubled TVL (total value locked) within 90 days.
Aligning DeFi Pricing with TradFi Enterprise Budgets
- Instead of using flat-rate or TVL-based pricing, the firm shifted to consumption-based models—improving CFO buy-in.
- Achieved an 83% demo-to-close rate with large institutional buyers.
Positioning DeFi as a Growth Enabler, Not Just Infrastructure
- Instead of selling DeFi as a TradFi alternative, messaging focused on automating & optimizing institutional treasury operations.
- Secured 3 six-figure contracts in 60 days, after struggling with stalled deals for 18 months.
The Impact
While most institutional DeFi firms are still struggling with compliance roadblocks & low adoption rates, this firm now moves enterprise buyers from interest to full adoption 3X faster.
Enterprise-qualified leads tripled, by fixing KYC/AML mismatches upfront.
3 six-figure DeFi contracts closed in 60 days, without changing pricing or product.
TVL (total value locked) doubled, by integrating TradFi settlement bridges.
Key Takeaways for Institutional DeFi & Smart Contract Automation Providers
This case proves that most enterprise DeFi deals don’t fail because of price, demand, or features, but because compliance & procurement teams quietly kill deals before they ever start.
If your enterprise pipeline looks strong but deals disappear before procurement, this is likely happening to you.
The firms solving this today are securing long-term institutional adoption, while competitors keep struggling with abandoned enterprise deals.
Want to See the Full Breakdown?
We only offer this to a few firms per quarter to avoid conflicts of interest. If your institutional DeFi adoption is stuck, this is your chance to fix it before competitors do.
Get the proven GTM playbook institutional DeFi providers are using right now.
