Scaling B2B BNPL & Invoice Financing Providers Faster
Unlocking Growth While Cutting CAC & Sales Cycles
We help B2B BNPL & invoice financing providers book at least 15 high-intent sales meetings in 90 days, while effortlessly shortening sales cycles by up to 60%.
BNPL & invoice financing are booming, yet most providers are unknowingly losing buyers before they ever finance a single transaction.
The firms that fix this now are locking in market dominance.
Those who wait? They’ll see CAC skyrocket, while competitors scale faster.
We spent 1,000+ hours analyzing 200+ B2B BNPL & invoice financing GTM strategies, here’s what we uncovered about reducing wasted ad spend, increasing deal conversions, and scaling transaction volume.
The 4 Silent Deal-Killers Costing BNPL & Invoice Financing Firms Millions
LaaS teams are unknowingly burning budgets on leads that will never pass procurement.
Book a Private GTM Strategy Call
Your competitors are solving this. Are you?
We only offer this to a few firms per quarter to avoid conflicts of interest. If you're serious about optimizing your GTM motion, this is your chance to get a first-mover advantage.
What You’ll Get from This Call
A clear roadmap to scaling B2B BNPL & invoice financing providers with high-intent deal flow.
A proven GTM strategy to increase conversion rates & cut deal-stalling friction.
No fluff, just a data-backed approach to closing more transactions.
The 4 Silent Deal-Killers Costing BNPL & Invoice Financing Firms Millions
72% of businesses that sign up for BNPL & invoice financing never process a single transaction.
Ads & outbound campaigns bring in finance-curious leads, but not buyers ready to transact.
Merchants integrate BNPL but fail to push financing to customers, keeping transaction volume low.
Sales cycles drag on, as high-CAC leads go cold before conversion.
Most firms don’t realize it’s happening, until…
CAC rises while deal flow stalls.
Marketing budgets are spent, but actual financing volume doesn’t grow.
Another quarter passes with no explanation for low conversions.
Winning B2B BNPL providers are:
✔️ Optimizing CAC while increasing high-intent lead generation.
✔️ Improving transaction activation rates by fixing silent adoption blockers.
✔️ Scaling without relying on endless ad spend & pipeline churn.
CASE STUDY
How a B2B BNPL Provider Cut Wasted Ad Spend by 38% & Tripled High-Intent Leads in 60 Days
The Challenge
A B2B BNPL & invoice financing provider was spending heavily on ads & outbound, yet struggling to convert leads into real transactions.
80% of CAC was wasted, high click costs, low inbound conversions, and vanishing ROAS.
72% of businesses that signed up never processed a single transaction.
Merchants integrated BNPL but failed to push financing to customers.
Sales cycles dragged on, as expensive leads went cold before conversion.
The worst part? Most BNPL providers don’t even realize this is happening, until CAC skyrockets, marketing budgets are burned, and transaction volume doesn’t grow.
It wasn’t about competition.
It wasn’t because of pricing resistance.
It wasn’t due to underwriting challenges.
The real issue?
A silent GTM blocker that was attracting finance-curious leads, not actual buyers ready to finance transactions.
Our Proven System
15 High-Intent Sales Meetings in 90 Days
We help B2B BNPL & invoice financing providers book at least 15 high-intent sales meetings in 90 days, while effortlessly shortening sales cycles by up to 60%.
What this means for you:
✅ More buyers actively looking for financing, not just “curious” leads.
✅ Faster sales cycles, meaning you fund deals sooner.
✅ No more wasted CAC, just serious buyers who need financing now.
📊 This exact strategy helped this BNPL provider cut wasted ad spend by 38% and triple high-intent leads in just 60 days.
The fix?
After an in-depth GTM audit, we uncovered the hidden acquisition blockers and deployed a new strategy to fix them, without increasing ad spend.
The firm restructured their GTM motion with four key plays:
Fixing Paid Acquisition Targeting for Transaction-Ready Buyers
- Shifted ad spend from broad lead-gen to high-intent BNPL users.
- Reworked messaging to target real transaction volume vs. curiosity-driven clicks.
Repositioning Outbound Campaigns to Engage CFOs & Finance Teams Early
- Stopped wasting outbound efforts on low-intent leads.
- Introduced a finance-readiness assessment that increased pipeline quality by 3X.
Optimizing Merchant Enablement to Drive Financing Volume
- Instead of just onboarding merchants, created playbooks that actively helped them sell BNPL to their customers.
- Increased merchant-driven financing by 52%.
Aligning Sales & Marketing for Predictable Growth
- Implemented deal acceleration frameworks modeled after enterprise SaaS leaders.
- Removed sales process friction, cutting deal approval timelines by 41%.
The Impact
While most BNPL providers are still stuck with expensive, low-converting CAC, this firm now drives real transaction volume, without increasing spend.
38% reduction in wasted ad spend, with no budget increase.
3X more high-intent leads, converting into real financing transactions.
Faster funding cycles, meaning revenue hit sooner.
Key Takeaways for B2B BNPL & Invoice Financing Firms
This case proves that most BNPL & invoice financing firms don’t fail because of pricing or competition, but because of silent GTM blockers that prevent transaction activation.
If your BNPL platform is getting sign-ups but no financing volume, this might be happening to you.
The firms solving this today are locking in high-intent customers—while competitors keep struggling with expensive, low-converting leads.
Want to See the Full Breakdown?
We only offer this to a few firms per quarter to avoid conflicts of interest. If your BNPL adoption is stuck, this is your chance to fix it before competitors do.
Get the proven GTM playbook B2B BNPL firms are using right now.
