Scaling BaaS & Embedded Finance Providers Faster
Unlocking Growth While Cutting CAC & Sales Cycles
We help BaaS & embedded finance providers book at least 15 high-intent sales meetings in 90 days, while shortening sales cycles by up to 60%.
BaaS & embedded finance are exploding, yet most providers are unknowingly losing fintech buyers before they ever launch.
The firms that fix this now are locking in market dominance.
Those who wait? They’ll see CAC skyrocket, while competitors scale faster.
We spent 1,000+ hours analyzing 200+ BaaS & embedded finance GTM strategies, here’s what we uncovered about reducing wasted ad spend, increasing serious deal flow, and scaling fintech adoption.
The Silent GTM Bottleneck Stalling BaaS & Embedded Finance Growth
LaaS teams are unknowingly burning budgets on leads that will never pass procurement.
Book a Private GTM Strategy Call
We only offer this to a few firms per quarter to avoid conflicts of interest. If you're serious about optimizing your GTM motion, this is your chance to get a first-mover advantage.
What You’ll Get from This Call
A clear roadmap to scaling BaaS & embedded finance providers with high-intent deal flow.
A proven GTM strategy to increase conversion rates & cut deal-stalling friction.
No fluff, just a data-backed approach to closing more fintech partnerships.
The 4 Silent Deal-Killers Costing BaaS & Embedded Finance Firms Millions
Fintechs show interest, book calls, ask for details, then ghost.
Sales cycles drag on, as high-CAC leads stall before launch.
Procurement slows to a crawl, leaving revenue stuck in limbo.
Enterprise deals collapse due to hidden compliance objections.
Most firms don’t realize it’s happening, until…
CAC rises while deal flow stalls.
High-intent pipeline looks full, but real launches stay low.
Another quarter passes with no explanation for slow adoption.
Winning BaaS providers are:
✔️ Optimizing CAC while increasing serious fintech pipeline.
✔️ Improving fintech launch rates by fixing silent adoption blockers.
✔️ Scaling without relying on endless ad spend & pipeline churn.
CASE STUDY
How a BaaS Provider Cut Dead Leads by 42% & Doubled Serious Pipeline Without Increasing Budget
The Challenge
A BaaS & embedded finance provider was struggling to convert fintech interest into real launches. Despite significant inbound demand, most fintech prospects never made it past exploratory calls.
74% of marketing budget was wasted before a single transaction happened.
Fintechs showed interest, booked calls, asked for details, then ghosted.
Sales cycles dragged on, with high-CAC leads stalling before launch.
Procurement and compliance slowed enterprise deals to a crawl.
Most firms don’t even realize this is happening, until CAC keeps rising, deal flow slows, and launches stay low.
It wasn’t because of pricing.
It wasn’t because of product fit.
It wasn’t due to competition.
The real issue?
The provider was attracting fintechs that loved the idea of launching, but would never actually go live.
Our Proven System
15 High-Intent Sales Meetings in 90 Days
We help BaaS & embedded finance providers book at least 15 high-intent sales meetings in 90 days, while shortening sales cycles by up to 60%.
This means:
✅ More fintech buyers who actually launch, without increasing ad spend.
✅ Faster sales cycles, meaning revenue lands sooner.
✅ No more wasted CAC, just serious fintechs ready to go live.
📊 This exact strategy helped this BaaS provider cut dead leads by 42% and double their serious pipeline in 60 days.
The fix?
After an in-depth GTM audit, we identified the hidden deal blockers and built a strategy to filter out non-serious fintechs before they clogged the sales pipeline.
The firm restructured their GTM motion with four key plays:
Filtering Out Non-Launch-Ready Fintechs Before Sales Engagement
- Adjusted qualification criteria to prioritize fintechs with funding & real go-to-market plans.
- Cut 42% of dead leads before they even entered the pipeline.
Repositioning Outbound & Paid Ads to Attract Serious Buyers
- Messaging was restructured to target fintechs that had already secured regulatory partnerships.
- Shifted ad spend away from “idea-stage” fintechs to scaling fintechs ready for BaaS integration.
Aligning Sales, Product, & Compliance for Faster Approvals
- Simplified fintech onboarding, reducing procurement slowdowns by 39%.
- Introduced a fast-track approval system that shortened sales cycles by 2-3 months.
Fixing Merchant Enablement to Drive Faster Volume Growth
- Built embedded finance playbooks that helped fintechs launch and scale within 90 days.
- Resulted in 2X faster fintech activation rates.
The Impact
While most BaaS providers are still wasting marketing budget on fintechs that never launch, this firm now focuses only on high-intent fintechs that are actually ready to go live.
42% reduction in dead leads, fewer wasted calls, more serious fintech buyers.
2X more high-intent fintech deals, ready to integrate & launch.
Faster procurement cycles, meaning transactions hit the books sooner.
Key Takeaways for BaaS & Embedded Finance Providers
This case proves that most BaaS firms don’t fail because of pricing, competition, or compliance, but because of silent GTM blockers that prevent fintechs from launching.
If your fintech pipeline looks full but real launches stay low, this might be happening to you.
The firms solving this today are securing serious fintech buyers, while competitors keep struggling with idea-stage deals that never convert.
Want to See the Full Breakdown?
We only offer this to a few firms per quarter to avoid conflicts of interest. If your fintech adoption is stuck, this is your chance to fix it before competitors do.
Get the proven GTM playbook BaaS providers are using right now.
