15 Data-Driven Campaigns for CFOs
CFO ABM Video Series
Targeted 500+ CFOs at $100M+ companies with 4-part video sequence on multi-currency expense optimization → 4.2% CTR, 38 demo requests (76% cheaper CAC than industry average)
LinkedIn + Outbound Sequence
Warmed 750 CFOs with thought leadership content on LinkedIn before SDR outreach → 37% response rate (vs 8% industry avg), reduced sales cycle by 41 days
Finance Team Vertical Targeting
Created custom audience of 1,200 finance leaders using 6sense intent data + industry segmentation → Conversation Ads with personalized integration messaging yielded 62 SQLs in 45 days
Surround-Sound ABM Strategy
Synchronized LinkedIn ads to 180 target accounts simultaneously with Google Display retargeting and personalized SDR sequences → 14.7% conversion to meeting (3.8x industry benchmark)
In-Market + Custom Intent Layering
Combined finance software in-market segments with custom intent keywords for CFOs researching expense solutions → 4.3% conversion rate, 62% lower CPA than traditional targeting
Geo-Personalized Sponsored Content
Dynamic localization for LATAM finance executives showing currency-specific use cases → 3.8x higher engagement than global messaging, 41 qualified meetings
RLSA + Competitor Brand Conquesting
Created sophisticated RLSA audiences of site visitors who viewed competitor comparison pages → Bid adjustments on competitor terms yielded 28 enterprise conversions at 41% lower cost
Performance Max + CRM Integration
Fed first-party data from Salesforce into Performance Max campaigns with sophisticated value rules → Generated 47 high-value leads from previously untapped segments at 37% lower CAC
YouTube Sequential Remarketing
Developed 3-stage video sequence for finance leaders (problem → solution → case study) based on previous engagement → 72% completion rate, 19 direct enterprise demo requests
Intent-Triggered Executive Sequence
Monitored 6sense + G2 intent signals to activate personalized CFO outreach sequences → 43% meeting acceptance rate with precision timing of outreach during evaluation phase
Discovery Campaign Expansion Strategy
Tested 17 dynamic headline variations against 4 audience segments using automated bidding → Scaled from 12 to 93 MQLs monthly while maintaining quality score above 8/10
Direct Mail + Digital Surround
Sent customized “Finance Team ROI Kit” ($150 value) to 85 target accounts with synchronized email, LinkedIn, and SDR sequences → 34 meetings booked (40% conversion rate)
Tier-1 ABM Gift Strategy
Delivered personalized regional gift boxes ($250) to 50 target CFOs along with case study specific to their industry → 27 meetings scheduled (54% conversion), 11 opportunities created
Event-Triggered Sequential Outreach
Created multi-touch campaign triggered by webinar attendance with tailored follow-up based on engagement level → 19 new pipeline opportunities, 3.2x higher conversion than standard outreach
Reverse IP + Website Behavior Targeting
Used Clearbit + Hubspot to identify anonymous website visitors exploring enterprise pages → Personalized outreach based on specific content consumption yielded 22 enterprise opportunities
