Scaling Institutional DeFi & Smart Contract Automation
15+ High-Intent Enterprise Meetings in 90 Days – While Shortening Adoption Cycles by 60%
We help fraud prevention & cybersecurity providers book at least 15 high-intent enterprise sales meetings in 90 days, while shortening adoption cycles by up to 60%.
69% of cybersecurity & fraud prevention vendors target the wrong buyer, killing enterprise deals before procurement even starts.
42% of enterprise fraud prevention deals stall post-demo due to an unseen procurement blocker.
Even after fixing targeting and activation drop-offs, 68% of fraud prevention deals still collapse before procurement ever engages.
These silent deal-killers cost cybersecurity vendors millions in wasted CAC, stalled sales cycles, and lost enterprise contracts.
The firms fixing this now are accelerating adoption and closing enterprise deals 2X faster.
Those who wait? They’ll keep losing pipeline while competitors win their stalled opportunities.
We spent 1,000+ hours analyzing 200+ fraud prevention & cybersecurity GTM strategies, and here’s what we uncovered about fixing procurement blockers, accelerating enterprise adoption, and reducing CAC.
The 5 Silent Revenue Leaks Blocking Cybersecurity & Fraud Prevention Growth
The GTM reality most cybersecurity & fraud vendors don’t realize until it’s too late
Book a Private GTM Strategy Call
Cybersecurity & fraud prevention leaders are already fixing these blockers. Are you?
We only offer this to a few firms per quarter to avoid conflicts of interest. If you're serious about scaling cybersecurity enterprise sales, this is your chance to get a first-mover advantage.
What You’ll Get from This Call
A clear roadmap to increasing enterprise adoption & eliminating deal-stalling procurement blockers.
A proven GTM strategy to increase conversion rates & secure CFO & RevOps buy-in.
No fluff, just a data-backed approach to closing more enterprise cybersecurity & fraud prevention deals.
How Top Cybersecurity & Fraud Prevention Firms Are Scaling Faster in 2025
The firms closing 6- & 7-figure enterprise cybersecurity deals are NOT:
Selling to CISOs first.
Leading with compliance-heavy messaging.
Competing on features & certifications.
They ARE:
Targeting CFOs & RevOps, who prioritize fraud prevention & revenue protection.
Addressing enterprise procurement blockers BEFORE they stall deals.
Using fraud prevention as a growth enabler, NOT just a security tool.
Example: One fraud prevention firm we worked with:
✔️ Tripled procurement approvals in 90 days, without changing pricing, compliance, or product.
✔️ Cut enterprise sales cycles by 47%, by fixing a hidden approval blocker.
✔️ Closed 3 six-figure cybersecurity contracts in 60 days, after struggling with stalled deals for 18 months.
CASE STUDY
How a Fraud Prevention Firm Tripled Procurement Approvals & Closed 3 Six-Figure Deals in 60 Days
The Challenge
A fraud prevention & cybersecurity provider was attracting strong enterprise interest, yet 68% of deals collapsed before procurement ever engaged.
69% of cybersecurity vendors sell to CISOs & security teams, while CFOs & RevOps actually drive the budget.
42% of enterprise fraud prevention deals stalled post-demo due to an unseen procurement blocker.
Even after fixing targeting and activation drop-offs, procurement engagement remained the #1 bottleneck.
Churn & expansion revenue suffered, as security tools remained underutilized post-signature.
Most firms don’t realize this is happening, until CAC skyrockets, deal cycles drag on for months, and enterprise contracts remain out of reach.
It wasn’t about price.
It wasn’t due to lack of demand.
It wasn’t a compliance issue, until it was too late.
The real issue?
Security vendors targeted the wrong buyer, failed to preempt procurement roadblocks, and positioned their tools as a cost center instead of a revenue enabler.
Our Proven System
15+ High-Intent Enterprise Meetings in 90 Days
We help cybersecurity & fraud prevention providers book at least 15 high-intent enterprise sales meetings in 90 days, while shortening adoption cycles by up to 60%.
This means:
✅ More enterprise deals closing faster, with CFOs & RevOps teams who actually control the budget.
✅ Higher activation rates, eliminating post-signature drop-off & underutilization.
✅ No more wasted CAC, just serious buyers who move past procurement roadblocks.
📊 This exact strategy helped this fraud prevention firm triple procurement approvals & close 3 six-figure contracts in just 60 days, after struggling with stalled deals for 18 months.
The fix?
After an in-depth GTM audit, we identified the hidden procurement & activation blockers and built a system to engage CFOs early and reposition fraud prevention as a revenue growth tool.
The firm restructured their GTM motion with four key plays:
Fixing Procurement Delays Before They Kill Deals
- Instead of waiting for procurement to engage post-demo, security sales teams mapped out CFO, RevOps & finance pain points early—ensuring faster buy-in.
- Compliance approvals were streamlined with pre-built procurement playbooks, cutting approval timelines by 47%.
Targeting the Right Buyers for Faster Deal Velocity
- Shifted messaging away from security-first to fraud prevention as revenue protection, resonating with CFOs & RevOps teams.
- This tripled procurement engagement within 90 days.
Eliminating Post-Signature Drop-Off
- Instead of hoping teams activated security tools post-sale, customer success teams built activation workflows that ensured full adoption within 60 days.
- Increased tool utilization by 67% and reduced churn risk.
Aligning Sales, Onboarding & Customer Success for Expansion Deals
- Instead of relying on initial deal sizes, customer success focused on growing fraud prevention coverage across multiple departments, unlocking expansion revenue faster.
- Resulted in a 3X increase in expansion contract size within 6 months.
The Impact
While most cybersecurity & fraud prevention vendors are still struggling with compliance delays & long procurement cycles, this firm now moves enterprise buyers from interest to closed-won 2X faster.
Procurement approvals tripled, faster CFO & RevOps buy-in.
3 six-figure cybersecurity deals closed in 60 days, after 18 months of stalled sales cycles.
67% higher activation rates, ensuring tools weren’t just purchased but fully adopted.
Key Takeaways for Cybersecurity & Fraud Prevention Providers
This case proves that most security deals don’t fail because of pricing, compliance, or features, but because sales teams target the wrong buyer and ignore procurement roadblocks.
If your enterprise deals are collapsing before procurement engages, this might be happening to you.
The firms solving this today are securing long-term cybersecurity contracts, while competitors keep struggling with stalled sales cycles & lost deals.
Want to See the Full Breakdown?
We only offer this to a few firms per quarter to avoid conflicts of interest. If your cybersecurity & fraud prevention deals are stalling, this is your chance to fix it before competitors do.
Get the proven GTM playbook cybersecurity providers are using right now.
