Scaling Lending-as-a-Service (LaaS)
15+ High-Intent Enterprise Meetings in 90 Days – While Shortening Adoption Cycles by 60%
We help Lending-as-a-Service (LaaS) providers book at least 15 high-intent enterprise sales meetings in 90 days, while shortening adoption cycles by up to 60%.
90% of LaaS firms unknowingly attract the wrong buyers, killing enterprise deal velocity.
92% of LaaS deals stall post-demo due to hidden procurement blockers.
47% of enterprise deals disappear before procurement even reviews them.
These silent deal-killers inflate CAC, stall enterprise growth, and leave millions in lending volume on the table.
The firms fixing this now are closing enterprise deals 2X faster.
Those who wait? They’ll see their pipeline stall while competitors capture their market share.
We spent 1,000+ hours analyzing 200+ Lending-as-a-Service GTM strategies, and here’s what we uncovered about fixing procurement roadblocks, accelerating enterprise adoption, and reducing CAC.
The 5 Biggest GTM Deal-Killers Blocking Enterprise LaaS Adoption
LaaS teams are unknowingly burning budgets on leads that will never pass procurement.
Book a Private LaaS GTM Strategy Call
Enterprise lenders are already fixing these deal-blockers. Are you?
We only offer this to a few firms per quarter to avoid conflicts of interest. If you're serious about scaling LaaS enterprise sales, this is your chance to get a first-mover advantage.
What You’ll Get from This Call
A compliance-first roadmap to increasing enterprise adoption & eliminating procurement roadblocks.
A proven GTM strategy to increase conversion rates & secure CFO & procurement buy-in.
No fluff just a data-backed approach to closing more institutional LaaS deals.
How Leading LaaS Firms Are Scaling Faster in 2025
The firms closing 6- & 7-figure enterprise LaaS deals are NOT:
Relying on fintech influencers & partnerships for lead generation.
Pushing “faster lending” messaging instead of risk management & compliance automation.
Selling LaaS as a “banking alternative” instead of an embedded finance enabler.
They ARE:
Repositioning GTM to focus on procurement, risk, & compliance decision-makers.
Aligning with enterprise risk teams & CFO priorities before sales calls even start.
Embedding compliance-first GTM strategies to eliminate procurement roadblocks.
Example: One LaaS firm we worked with:
✔️ Fixed their ICP targeting & tripled enterprise-qualified leads in 60 days.
✔️ Closed 3 six-figure enterprise contracts without changing pricing or product.
✔️ Doubled demo-to-close rates while cutting CAC by 38%.
CASE STUDY
How a LaaS Provider Tripled Enterprise-Qualified Leads & Closed 3 Six-Figure Deals in 60 Days
The Challenge
A Lending-as-a-Service (LaaS) provider was attracting strong enterprise interest, yet 92% of deals stalled post-demo due to hidden procurement blockers.
90% of LaaS firms unknowingly attract the wrong buyers, killing deal velocity before procurement even starts.
92% of LaaS deals stalled post-demo due to unseen compliance risks.
47% of enterprise deals disappeared before procurement even reviewed them.
API & infrastructure gaps prevented integration with legacy banking systems.
Most LaaS firms don’t realize this is happening, until months of pipeline disappears, CAC inflates, and enterprise adoption stalls.
It wasn’t about price.
It wasn’t due to lack of demand.
It wasn’t a product issue, until it was too late.
The real issue?
LaaS firms targeted mid-level fintech buyers with no procurement power, failed to pre-empt compliance objections, and lacked enterprise-aligned pricing, stalling deal velocity.
Our Proven System
15+ High-Intent Enterprise Meetings in 90 Days
We help Lending-as-a-Service (LaaS) providers book at least 15 high-intent enterprise sales meetings in 90 days, while shortening adoption cycles by up to 60%.
This means:
✅ More enterprise deals closing faster, with procurement, risk, and CFO teams who actually control adoption.
✅ Higher demo-to-close rates, eliminating compliance failures & procurement drop-offs.
✅ No more wasted CAC, just serious buyers ready to integrate LaaS at scale.
📊 This exact strategy helped this LaaS firm fix buyer targeting, triple enterprise-qualified leads, and close 3 six-figure contracts in just 60 days.
The fix?
After an in-depth GTM audit, we identified the hidden compliance, procurement, and adoption blockers and built a system to align LaaS positioning with enterprise finance & risk teams.
The firm restructured their GTM motion with five key plays:
Fixing ICP Targeting to Unlock Procurement-Ready Buyers
- Instead of engaging mid-level fintech buyers, LaaS sales teams refined ICPs to target procurement, risk, & CFO decision-makers, tripling enterprise-qualified leads.
- Shifted messaging from “faster lending” to “risk management & compliance automation”, accelerating procurement approvals by 3X.
Preempting Procurement Blockers Before Deals Stalled
- Instead of waiting for procurement to flag issues post-demo, LaaS teams proactively engaged risk & compliance teams early.
- Reduced procurement drop-off by 47% and increased demo-to-close rates.
Eliminating API & Infrastructure Gaps for Faster Integration
- Pre-built API bridges for COBOL, SAP, & Oracle core banking systems, reducing integration cycles from 18 months to just 11 weeks.
- Doubled enterprise adoption by solving legacy system compatibility issues.
Aligning LaaS Pricing with Enterprise CFO Expectations
- Instead of flat-rate or revenue-share models, the firm introduced consumption-based pricing with exit-friendly contracts, boosting CFO buy-in.
- Achieved an 83% higher close rate with large enterprise lenders.
Positioning LaaS as an Embedded Finance Enabler, Not a Banking Alternative
- Instead of selling LaaS as a challenger banking solution, messaging focused on compliance automation, loan underwriting efficiency, and revenue scalability.
- Secured 3 six-figure enterprise contracts in 60 days, after struggling with stalled deals for 18 months.
The Impact
While most LaaS providers are still struggling with compliance roadblocks & procurement delays, this firm now moves enterprise buyers from interest to full adoption 3X faster.
Enterprise-qualified leads tripled, by fixing buyer targeting & aligning with procurement teams.
3 six-figure LaaS contracts closed in 60 days, without changing pricing or product.
Enterprise adoption doubled, by integrating pre-built API bridges for legacy banking systems.
Key Takeaways for Lending-as-a-Service (LaaS) Providers
This case proves that most enterprise LaaS deals don’t fail because of price, demand, or features, but because firms target the wrong buyers and ignore procurement blockers.
If your enterprise pipeline looks strong but deals disappear before procurement engages, this is likely happening to you.
The firms solving this today are securing long-term institutional lending partnerships, while competitors keep struggling with abandoned enterprise deals.
Want to See the Full Breakdown?
We only offer this to a few firms per quarter to avoid conflicts of interest. If your LaaS adoption is stuck, this is your chance to fix it before competitors do.
Get the proven GTM playbook LaaS providers are using right now.
