Scaling Embedded Payments & PayFacs

100+ High-Intent Merchant Signups in 90 Days – While Reducing CAC by 50%

We help Embedded Payment & PayFac providers generate at least 100 high-intent merchant signups in 90 days, while cutting CAC by up to 50%.

But here’s the problem: Most firms don’t realize why their merchant acquisition strategy is silently failing.

The fastest-scaling firms fix these revenue leaks early, improving merchant conversion rates and accelerating time-to-transaction.Those who wait? They’ll see CAC rise while competitors dominate the market.

We spent 1,500+ hours analyzing 300+ Embedded Payment & PayFac GTM strategies, and here’s what we uncovered about fixing merchant acquisition inefficiencies, removing activation roadblocks, and increasing transaction volume per merchant.

The 5 Biggest GTM Deal-Killers in Embedded Payments & PayFacs

Most Embedded Payment providers struggle to convert merchant signups into real transaction volume due to untracked inefficiencies in targeting, onboarding, and activation.

78% of Enterprise Payment Processors Target the Wrong Buyers

❌ Not because of pricing.
❌ Not because of competition.
✅ Because sales & marketing teams misidentify high-intent merchants, wasting budget on unqualified prospects.

Solution: The fastest-growing firms fix this by refining their merchant ICP and buyer persona mapping, increasing signup-to-activation rates by 3X in 60 days.

83% of Enterprise Payment Providers Get Rejected Before Procurement Starts

❌ Not because of budget constraints.
❌ Not because of product fit.
✅ Because of hidden compliance & security bottlenecks that prevent activation.

Solution: High-converting firms proactively address risk, KYC, and regulatory concerns before onboarding, reducing merchant churn by 67%.

61% of PayFacs Lose Deals AFTER Merchant Onboarding

❌ Not because of competition.
❌ Not because of pricing.
✅ Because merchants struggle with complex integrations, unclear fee structures, and lack of incentives to activate processing.

📌 Solution: The top-performing firms preempt activation roadblocks and increase merchant adoption rates by 42%.

Approval & Risk Assessment Bottlenecks Kill Merchant Growth

❌ Lengthy compliance checks delay processing volume activation.
❌ Risk teams block signups due to unclear underwriting criteria.
✅ Winning firms streamline merchant approvals and align onboarding with risk management best practices, reducing drop-offs.

📌 Solution: The fastest-growing PayFacs align their GTM motion with underwriting teams, increasing merchant activation rates by 2.9X.

Post-Signing Activation Fails → Transaction Volume Stalls

❌ Merchants sign up but don’t move real payment volume.
❌ Poor UX and onboarding delays discourage adoption.
✅ Winning firms optimize merchant onboarding to drive higher payment volume per account.

📌 Solution: The top-performing Embedded Payment providers deploy activation playbooks that double merchant transaction volume in 90 days.

Book a Private Enterprise GTM Strategy Call

We only offer this to a few firms per quarter to avoid conflicts of interest. If you're serious about scaling merchant acquisition & transaction volume, this is your chance to gain a first-mover advantage.

Book a Private Embedded Payments GTM Strategy Call

How Leading PayFacs Scale Faster & Reduce CAC

The firms winning large enterprise payment deals are NOT:

They ARE:

Example: One Embedded Payment provider we worked with:
✔️ Fixed their GTM strategy & increased high-intent merchant signups by 3X in 60 days.
✔️ Eliminated compliance & security bottlenecks, reducing merchant churn by 67%.
✔️ Refined activation workflows, tripling transaction volume per merchant in just 90 days.

CASE STUDY

How an Enterprise Payment Processor Tripled Transaction Volume in 90 Days

The challenge

A leading PayFac & Embedded Payments provider was struggling to convert merchant signups into active processing volume.
Despite high signup numbers, adoption was low, CAC was rising, and merchants were failing to scale payment volume.

The real issue?
They were wasting CAC on unqualified merchants, hitting compliance bottlenecks, and failing to activate real transaction volume post-signup.

The fix?
We revamped their entire GTM strategy, optimizing merchant targeting, onboarding, and activation workflows.

How We Transformed Merchant Activation & Growth

The fix?

While most Embedded Payment providers struggle to scale beyond verbal signups, this firm now dominates merchant processing growth—without increasing CAC.

Fixing Merchant Targeting

Unlocking High-Intent Signups 3X increase in merchant-qualified leads in 60 days.

Removing Compliance & Security Rejections

Smoother Approvals 67% decrease in merchant churn & rejection rates.

Optimizing Onboarding & Activation

More Payment Volume Merchant transaction volume tripled in just 90 days.

Want to See the Full Breakdown?

We only offer this to a few firms per quarter to avoid conflicts of interest.

Get the proven GTM playbook Embedded Payment providers are using right now.