Scaling Tokenization & Digital Asset Custody
15+ High-Intent Enterprise Sales Meetings in 90 Days – While Shortening Adoption Cycles by 60%
We help tokenization & digital asset custody providers book at least 15 high-intent enterprise sales meetings in 90 days, while eliminating deal roadblocks that stall adoption.
78% of tokenization pipelines fail before closing enterprise deals.
72% of enterprise buyers disappear before procurement even reviews the deal.
61% of funded deals never turn into real transaction volume.
These silent deal-killers are inflating CAC, blocking enterprise buyers, and stalling revenue before activation.
The firms fixing this now are securing enterprise partnerships faster, driving real transaction volume, and scaling institutional adoption.
Those who wait? They’ll see rising CAC while competitors streamline onboarding and compliance approvals.
We spent 1,000+ hours analyzing 200+ tokenization & digital asset custody GTM strategies, and here’s what we uncovered about reducing procurement friction, increasing enterprise activation rates, and scaling long-term transaction volume.
The 5 Biggest GTM Deal-Killers in Tokenization & Custody
Most providers unknowingly lose enterprise buyers due to misaligned GTM strategies, opaque compliance messaging, and failed activation funnels.
Book a Private Tokenization GTM Strategy Call
Top-performing custody firms are already solving these deal-killers. Are you?
We only offer this to a few firms per quarter to avoid conflicts of interest. If you're serious about scaling enterprise adoption, this is your chance to gain a first-mover advantage.
What You’ll Get from This Call
A proven roadmap to increasing enterprise adoption & eliminating GTM inefficiencies.
A data-backed strategy to reduce enterprise CAC while accelerating activation cycles.
No fluff, just actionable insights to help you close 6- & 7-figure custody deals faster.
How High-Growth Tokenization Firms Are Scaling Faster in 2025
The firms closing 6- & 7-figure custody deals are NOT:
Targeting CTOs who don’t control procurement, while ignoring risk & compliance officers who make the final decision.
Pushing feature-heavy sales pitches, without proving regulatory alignment or compliance readiness.
Selling custody solutions without an activation roadmap, causing enterprise buyers to stall post-signing.
They ARE:
Mapping their GTM motion to enterprise procurement cycles, reducing sales friction at every stage.
Eliminating compliance objections before they happen, positioning custody as a risk-mitigation solution.
Pre-qualifying enterprise buyers to ensure asset activation, not just contract signings.
Example: One trading tech provider we worked with:
✔️ Fixed their GTM strategy & booked 3X more institutional sales meetings in 60 days.
✔️ Realigned their outreach to compliance & procurement teams, accelerating enterprise engagement by 2.4X.
✔️ Optimized post-signing integration, leading to 3X faster deployment cycles.
CASE STUDY
How a Tokenization & Digital Asset Custody Provider 3X’d Enterprise Sales & Cut Activation Cycles by 43%
The Challenge
A leading Tokenization & Digital Asset Custody provider was aggressively expanding into institutional markets, yet:
78% of their pipeline failed before closing enterprise deals.
72% of enterprise buyers disappeared before procurement even reviewed the deal.
61% of funded deals never turned into real transaction volume—blocking revenue growth.
Compliance anxiety and lack of regulatory clarity killed 41% of deals before closing.
Most custody providers don’t realize these issues until CAC spikes, enterprise deals stall, and adoption never scales.
It wasn’t a technology problem.
It wasn’t a security issue.
It wasn’t even regulation stopping deals—it was misaligned GTM strategy & enterprise activation failure.
The real issue?
This custody provider targeted the wrong institutional buyers, failed to pre-qualify deals, and struggled to activate assets post-signing.
Our Proven System
Our Proven System: 15+ High-Intent Enterprise Sales Meetings in 90 Days
We help tokenization & digital asset custody providers book at least 15 high-intent enterprise sales meetings in 90 days, while eliminating deal roadblocks that stall adoption.
This means:
✅ More institutional buyers moving forward, without increasing CAC.
✅ Faster sales cycles, ensuring enterprise buyers convert and activate assets.
✅ No more “interested but not ready” leads, just serious institutions looking to launch.
📊 This exact strategy helped this custody firm optimize their GTM motion, triple enterprise sales, and 3X asset transfers, all in 60 days.
The fix?
After a deep GTM audit, we identified five major deal-killers and implemented a precision-targeted acquisition strategy that fixed pipeline leaks, removed compliance barriers, and ensured enterprise buyers actually activated their assets post-sale.
The custody firm restructured their pipeline with these key plays:
Fixing Buyer Targeting to Unlock Institutional Deal Flow
- Instead of selling to CTOs & developers, they shifted focus to CFOs, risk teams & compliance officers, the real decision-makers.
- Result: 3X more institutional sales meetings, without increasing outbound effort.
Removing Compliance Anxiety to Eliminate Deal Drop-Offs
- Instead of waiting for enterprises to raise compliance concerns, they proactively embedded AML, KYC & Proof-of-Reserves assurances upfront.
- Result: 41% fewer deal objections, reducing friction in enterprise decision-making.
Aligning Sales with Procurement to 2.4X Enterprise Engagement
- Instead of selling tokenization & custody as infrastructure, they positioned it as a risk-mitigation tool, making CFOs and risk officers champions of adoption.
- Result: Sales cycles shortened by 43%, accelerating deal velocity.
Embedding an Activation Roadmap to Convert Signed Deals into Real Transaction Volume
- Instead of closing contracts and hoping for adoption, they implemented structured asset activation playbooks to ensure immediate transaction flow.
- Result: 3X more activated assets post-signing, driving long-term revenue.
Shifting Messaging to Prove ROI Instead of Selling Features
- Instead of leading with technical specs, they built financial impact models showing institutions how custody & tokenization reduce capital inefficiencies.
- Result: 2.9X higher enterprise close rates.
The Impact
While most tokenization & custody firms are still struggling to convert enterprise deals into actual transaction volume, this firm now drives institutional adoption at scale, without increasing marketing spend.
Enterprise sales tripled, by fixing ICP targeting and procurement alignment.
Sales cycles shortened by 43%, by eliminating deal-killing compliance objections early.
Asset activation 3X’d, by embedding structured activation roadmaps into post-sale workflows.
CAC reduced by 38%, by eliminating wasted outreach to unqualified institutional leads.
Key Takeaways for Custody & Tokenization Providers
This case proves that most tokenization & custody deals don’t fail because of regulation, price, or security concerns, but because of misaligned sales, compliance anxiety, and failed activation strategies.
If your pipeline is full but transaction volume isn’t scaling, this is likely happening to you.
The firms solving this today are securing institutional adoption, while competitors keep losing deals to slow-moving procurement cycles.
Want to See the Full Breakdown?
We only offer this to a few firms per quarter to avoid conflicts of interest. If your custody adoption isn’t scaling, this is your chance to fix it before competitors do.
Get the proven GTM playbook custody firms are using right now.
