Scaling Trading Infrastructure & Market Data
15+ High-Intent Enterprise Sales Meetings in 90 Days – While Shortening Integration Cycles by 60%
We help trading infrastructure & market data providers book at least 15 high-intent enterprise sales meetings in 90 days, while eliminating procurement bottlenecks and deployment delays.
70% of outbound in trading tech stalls before deals even start moving.
74% of enterprise trading tech deals die before procurement reviews them.
63% of signed trading tech deals never get deployed.
The firms fixing this now are accelerating enterprise adoption, closing deals faster, and unlocking post-signing deployment at scale.
Those who wait? They’ll watch competitors reduce friction, speed up sales cycles, and dominate their pipeline.
We spent 1,000+ hours analyzing 200+ trading infrastructure & market data GTM strategies, and here’s what we uncovered about fixing enterprise sales roadblocks, reducing integration friction, and turning closed deals into live deployments.
The 5 Biggest GTM Deal-Killers in Trading Tech
Most trading infrastructure & market data providers unknowingly lose enterprise buyers due to misaligned GTM strategies, slow procurement engagement, and failed deployment cycles.
What You’ll Get from This Call
Top-performing firms are already solving these deal-killers. Are you?
We only offer this to a few firms per quarter to avoid conflicts of interest. If you're serious about scaling enterprise adoption, this is your chance to gain a first-mover advantage.
What You’ll Get from This Call
A proven roadmap to increasing enterprise adoption & eliminating GTM inefficiencies.
A data-backed strategy to reduce enterprise CAC while accelerating procurement approvals.
No fluff, just actionable insights to help you close 6- & 7-figure trading tech deals faster.
How High-Growth Trading Tech Firms Are Scaling Faster in 2025
The firms closing 6- & 7-figure trading infrastructure & market data deals are NOT:
Targeting CTOs who don’t control procurement, while ignoring compliance & risk teams who make the final decision.
Pushing feature-heavy sales pitches, without proving regulatory alignment or procurement readiness.
Selling trading infrastructure without a post-signing activation plan, causing enterprise buyers to stall post-contract.
They ARE:
Mapping their GTM motion to enterprise procurement cycles, reducing sales friction at every stage.
Eliminating compliance objections before they happen, positioning their infrastructure as a risk-mitigation solution.
Pre-qualifying institutional buyers to ensure integration readiness, not just contract signings.
Example: One trading tech provider we worked with:
✔️ Fixed their GTM strategy & booked 3X more institutional sales meetings in 60 days.
✔️ Realigned their outreach to compliance & procurement teams, accelerating enterprise engagement by 2.4X.
✔️ Optimized post-signing integration, leading to 3X faster deployment cycles.
CASE STUDY
How a Trading Infrastructure & Market Data Provider 3X’d Institutional Sales & Cut Deployment Delays by 60%
The Challenge
A leading Trading Infrastructure & Market Data provider was aggressively expanding into institutional markets, yet:
70% of their outbound efforts stalled before deals even started moving.
74% of enterprise trading tech deals died before procurement reviews them.
63% of signed deals never got deployed, blocking revenue from scaling.
Procurement bottlenecks and regulatory concerns killed 41% of deals before signing.
Most trading tech providers don’t realize these issues until CAC spikes, deal cycles stall, and revenue never scales.
It wasn’t a technology problem.
It wasn’t a competition problem.
It wasn’t even regulation stopping deals, it was misaligned GTM strategy & post-signing activation failure.
The real issue?
This trading infrastructure provider targeted the wrong institutional buyers, failed to pre-qualify deals, and struggled to activate contracts post-signing.
Our Proven System
15+ High-Intent Enterprise Sales Meetings in 90 Days
We help trading infrastructure & market data providers book at least 15 high-intent enterprise sales meetings in 90 days, while eliminating procurement bottlenecks and deployment delays.
This means:
✅ More institutional buyers moving forward, without increasing CAC.
✅ Faster sales cycles, ensuring enterprise buyers convert and deploy.
✅ No more “interested but not ready” leads, just serious institutions looking to integrate.
📊 This exact strategy helped this trading tech firm optimize their GTM motion, triple enterprise sales, and 3X deployment cycles, all in 60 days.
The fix?
After a deep GTM audit, we identified five major deal-killers and implemented a precision-targeted acquisition strategy that fixed pipeline leaks, removed compliance barriers, and ensured institutional buyers actually deployed post-signing.
The trading tech firm restructured their pipeline with these key plays:
Fixing Buyer Targeting to Unlock Institutional Deal Flow
- Instead of selling to CTOs & developers, they shifted focus to compliance, risk, and procurement teams, the real decision-makers.
- Result: 3X more institutional sales meetings, without increasing outbound effort.
Removing Procurement Bottlenecks to Accelerate Decision-Making
- Instead of waiting for enterprises to raise regulatory concerns, they proactively embedded ISO 27001, SOC 2, and compliance assurance into outreach.
- Result: 41% fewer deal objections, reducing friction in enterprise procurement cycles.
Aligning Sales with IT & Risk Teams to 2.4X Enterprise Engagement
- Instead of selling trading tech as infrastructure, they positioned it as a risk-mitigation tool, making compliance officers champions of adoption.
- Result: Sales cycles shortened by 43%, accelerating deal velocity.
Embedding an Activation Roadmap to Convert Signed Deals into Real Deployments
- Instead of closing contracts and hoping for deployment, they implemented structured onboarding & activation workflows to ensure immediate integration.
- Result: 3X faster deployments, turning closed deals into live revenue streams.
Shifting Messaging to Prove ROI Instead of Selling Features
- Instead of leading with technical specs, they built financial impact models showing institutions how trading infrastructure reduces operational inefficiencies.
- Result: 2.9X higher enterprise close rates.
The Impact
While most trading tech firms are still struggling to convert enterprise deals into actual deployment, this firm now drives institutional adoption at scale, without increasing marketing spend.
Enterprise sales tripled, by fixing ICP targeting and procurement alignment.
Sales cycles shortened by 43%, by eliminating deal-killing procurement objections early.
Deployment cycles 3X’d, by embedding structured activation roadmaps into post-sale workflows.
CAC reduced by 38%, by eliminating wasted outreach to unqualified institutional leads.
Key Takeaways for Trading Tech & Market Data Providers
This case proves that most trading infrastructure & market data deals don’t fail because of regulation, price, or security concerns, but because of misaligned sales, procurement friction, and post-signing deployment issues.
If your pipeline is full but deployments aren’t scaling, this is likely happening to you.
The firms solving this today are securing institutional adoption, while competitors keep losing deals to slow-moving procurement cycles.
Want to See the Full Breakdown?
We only offer this to a few firms per quarter to avoid conflicts of interest. If your trading infrastructure adoption isn’t scaling, this is your chance to fix it before competitors do.
Get the proven GTM playbook trading tech firms are using right now.
